The initiative encourages local Hispanic High School seniors to apply for HACER Scholarships.
Ronald McDonald House Charities® New York Tri-State Area (RMHC®) is excited to announce its new theme for the Hispanic American Commitment to Educational Resources (HACER®) Scholarship Program public service announcement (PSA) campaign: Unidos Por la Educación (United for Education). The 2014-2015 campaign is designed to create awareness and encourage local Hispanic High School students to apply for the scholarship. The campaign also reinforces RMHC’s commitment to advancing education and supporting young people in our communities.
The scholarships are funded by McDonalds’ New York Tri-State area owner/operators and public contributions from customers collected through RMHC Donations Boxes located in McDonald’s restaurants. Their support helps students from across the New York Tri-State Area who work hard to attain good grades, but unfortunately may not have the financial resources needed to attend an institution of higher learning.
“Many students in our Hispanic communities face many obstacles to get the education they are hoping for,” stated Roberto Madan, McDonald’s Owner/Operator and Chairman of the RMHC/HACER Scholarship Selection Committee. “To help them accomplish their educational goals, every year the RMHC/HACER Scholarship Program of the New York Tri-State Area along with RMHC Global and the support of the McDonald’s Owner/Operators Association, offers scholarships to deserving Latino high school graduates in financial need through our Hispanic American Commitment to Educational Resources (HACER) Scholarship Program,” added Madan.
Since its inception in 1987, the RMHC/HACER scholarship program has awarded over $6 million dollars to aspiring college-bound Hispanic students from the New York Tri-State Area who meet the RMHC/HACER scholarship requirements. Students must plan to enroll in a two year or four year accredited college, university or vocational/technical school upon graduation; have at least one parent of Hispanic heritage; be a legal U.S. resident; be less than 21 years of age and reside within the geographic boundaries of the chapter (NY, NJ, and CT).
Through this awareness campaign, the HACER Scholarship Program hopes to motivate qualifying students to apply. The PSA will begin airing in November 2014 on all local Spanish-language TV and Radio stations, aiming to reach thousands of Hispanic students in the New York Tri-State area and encourage them to start the application process by visiting the RMHC/HACER website www.meencanta.com. The deadline for applications is January 20, 2015.