by: John Rodriguez
Well it appears that America cannot get over the lure of, the Telenovela. That’s right, Telemundo’s La Reina del Sur was one of the most watched shows on Monday night when it drew about 2.4 million viewers. While 2.4 million may not be a contender compared to such shows as NCIS or American Idol, the Spanish soap opera was the most-watched show of any language programming within New York, Houston, and Miami which are three of the largest television markets in the nation.
According to ratings, La Reina del Sur was the fifth most-watched show in Dallas-Forth Worth, Texas making the soap the most-watched telenovela to ever premiere in Telemundo’s history. The show’s mass attention may not be mainly due to the sensational plots, scantily dressed actors, and a array of love scenes but for the depiction of a drug war. The show centers on an innocent girl who is thrown into the foray of the drug world and later finds herself becoming a Drug Lord.
Professor Carlos Rovelo of Mexican-American studies at Eastfield College in Dallas, Texas states that the telenovela, “speaks about that are directly related to our environment,” and that it shows the violence of “drugs in Central and Latin America, Mexico, and Colombia.” Rovelo also states that the soap opera would allow citizens from Central and Latin American now living in the states, “relate to the struggle…and they feel connected to the issue,” that is going on in their country of origin.
La Reina del Sur is not only for the Spanish-speaking viewer, the program also comes with close-captioning which allows English-speaking viewers only to simply press SAP and bring up English subtitles on the TV. So why not check the show out, La Reina del Sur airs weekdays only on Telemundo.