Shakira is partnering with Fisher-Price to launch a line of baby toys and a web series for moms. All of the proceeds will benefit her Barefoot Foundation, which provides education and nutrition to children of her native Colombia.
This November Shakira will release six products, including a bouncer that plays music, alphabet blocks and a musical soccer ball.
“I saw how important developmental milestones are and how toys can help babies reach them — including with my own son,” Shakira said in a statement. “I wanted to design a line of toys that stimulated development in the crucial early stages of life, the stages in which learning can be achieved through supervised play, fostering the development of psychological, social and motor skills.”
She will be the first celebrity Fisher-Price has partnered with. But this is no surprise; Shakira is one of the most popular celebrities on social media. She is the first person to reach 100 million likes on Facebook and happens to be an awesome mother. The sexy Latina is currently pregnant and the mother of a 21-month-old cutie named Milan.
“It’s about finding an authentic mom that is relevant to the millennial crowd,” said Geoff Walker, executive vice president of the Fisher-Price Global Brands Team