Aventura

Aventura

AGE

HEIGHT

FORMED DATE

1994

PLACE OF BIRTH

The Bronx, New York

BIOGRAPHY

Aventura was a bachata music group from New York, United States. Aventura was formed by Anthony “Romeo” Santos, Henry Santos, Lenny Santos, and Max Santos. Aventura made their big break in 1999, with the hopes of breaking bachata music out from its traditional base and fuse it with modern popular sounds like hip hop and R&B. They separated in 2011.

What you didn’t know

  • Lenny Santos and Max Santos joined Steve Styles from the Bachata group Xtreme to form Vena.
  • TOBBY LOVE PRESENTA SU NUEVO ALBUM “BACHATA NATION” EN NUEVA YORK

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    En medio de prensa, luces, cámaras y decenas de seguidores el famoso exponente de Bachata Pop TOBY LOVE presento formalmente al publico de Nueva York su nuevo sencillo titulado ”Entra en mi Vida”.

    Tobby Love es famoso por sus fusiones y mezclas de la tradicional bachata dominicana con ritmos urbanos como el R&B y Hip Hop. Una fusión que el artista a denominado “Crunkchata” – música romántica , corta venas con influencia de soul y jazz norteamericano.

    El artista de origen puertorriqueño promociona el quinto sencillo de este álbum.“Entra en mi Vida” es un tema originalmente grabado por el grupo mexicano SIN BANDERA llega con nuevos arreglos vestido de bachata y trópico e interpretado por Toby junto al cantante Karlos Rose.

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    Los inicios del este popular cantante se remontan al año 2000 cuando comenzó como vocalista del popular grupo AVENTURA , donde permaneció hasta comenzar su Carrera como solista en el 2006 y lograr posicionarse como uno de los artistas mas exitosos del genero.

    Tobby Love ya ha obtenido dos codiciados premios Billboards y varias nominaciones a importantes premios internacionales.

    “Entra En MI Vida”es uno de los temas incluidos en el popular álbum BACHATA NATION” lanzado conjuntamente con Elegante Records y que ya ha ocupado los primeros lugares de popularidad.

    Sin lugar a dudas, TOBY LOVE con su estilo romántico y su voz melodiosa se perfila indiscutiblemente como el nuevo rostro internacional de la bachata

    Romeo & his Manager Johnny Marines partner with JAY-Z in Roc Nation Latino

    Music Impresario Johnny Marines & his super star artist Romeo Santos are now the President and CEO of Jay Z’s Roc Nation Latino.

     

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    The king of bachata Romeo Santos’ is now a CEO title of CEO of the newly created Roc Nation Latino within Jay Z’s Roc Nation. It will be a full service division within Roc Nation that will be dedicated to Latin talent. Santos will also be managed by Roc Nation in conjunction with his longtime manager.

     

    The company inked a deal with former Aventura lead singer Romeo Santos to become the CEO of the newly launched Roc Nation Latino.

    The deal also makes Romeo Santos, the top selling artist in Latin music of the last five years, a management client of Roc Nation. The singer will now be co-managed by Roc Nation and the aforementioned Johnny Marines, a 2016 Latino Trendsetter Award recipient.  Santos’ current recording contract with Sony is unaffected by his new venture. Bringing Romeo Santos into the fold opens up Roc Nation to a whole new market. The company made their first move into the Latin music earlier this year by signing reggaeton artist Yandel. The launch of Roc Nation Latino represents Roc Nation’s further moves to expand into the global market. Jay Z released a statement today that expressed his excitement for what Santos will do for Roc Nation.

     

     

     “I’m not taking for granted being managed by Roc Nation,” Santos says in a conversation with Billboard. “They have a lot of relations. They have a certain reach that I clearly could benefit from. And dealing with Jay Z, who is an artist himself, that’s great. I’ve always idolized Jay. We both come from the ‘hood, and he gets it. So that was definitely also fundamental. But I’m really excited about giving back. This is my way of giving back.” –  Said Romeo

     “Romeo has had tremendous success as a composer and producer and can spot true talent,” Shawn “JAY-Z” Carter said in a statement. “This is a tremendous step for Roc Nation. We recognize there is a huge Latin market that is part of global culture. We’re proud and ready to enter into true partnership with an individual that intimately lives and knows that culture.” – Said JAY-Z

    Romeo Santos and Johnny Marines believe this deal is not only beneficial to them, but also something that will help Latin music industry as whole. Marines said that Roc Nation is serious about facilitating the growth of Latin music.

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    Meet Johnny Marines, Manager of Romeo Santos & a 2016 Latino Trendsetter Award Recipient

    Meet Johnny Marines, Manager of Romeo Santos & a 2016 Latino Trendsetter Award Recipient. 

    About the event
    The Fourteenth Annual Latino Trendsetter Awards, a landmark celebration of excellence in enterprise, arts, entertainment, health, education and community leadership, will be held at on Tuesday, May 10th, 2016 from 6-10 P.M. at The Symphony Space Theater in New York City. The event is sponsored in part by New York Presbyterian HospitalInca Kola and CUNY. Media (sweepstakes) partners are; La Mega 97.9 & Amor 93.1 and presented by LatinTRENDS.  It will commence with a VIP red carpet reception, attended by awardees, influencers and media.The award presentation will be partially open to the public and special guest and will start at 8PM.  It will feature a musical performances by Frankie Negron , a multi-cultural dance performance featuring tango, flamenco, salsa and bachata music. Emerging urban Tropical musician, Doñé, will perform live as well.

    The Event will be co-hosted by Actress, speaker and author, April Hernandez Castillo and Luxury Real Estate Broker and star of Bravo’s Emmy-Nominated Million Dollar Listing New York, Luis D. Ortiz

     

    Meet Johnny
    Johnny Marines a native New Yorker from the Lower East Side, has been a monumental force in the meteoric rise to stardom for the Latin American group Aventura and more recently, Bachata star, Romeo Santos, who brought Johnny on board to continue being his manager.

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    Romeo Santos launched his solo career in 2011, with the critically acclaimed “Formula Vol. 1”, which is Five times platinum and had five #1 hits (the first artist do to so in nearly 16 years). Romeo won the Billboard Award for the Latin Album of the year, MTV VMA Award as Best Latino Music Artist, 2 Premio Juventud Awards, 3 Latin Billboard Awards including Album of the Year, and was nominated for an Alma Award as Favorite Male Music Artist and an American Grammy for Best Tropical Album. His Formula Vol. 1 Tour was sold out domestically and internationally, visiting over 60 cities and 3 sold out shows at the World’s Most Famous Arena, Madison Square Garden, with the production of a DVD reliving this moment in history, “The King Stays King”, on sale. In September 2013, Romeo and Johnny were invited to the White House again for the Musica Latina https://www.latintrends.com/meet-newarks-first-female-puerto-rican-police-chief/event in honor of Hispanic Heritage Month.

    In February 2014, Romeo released his second solo album, Formula Vol. 2, has been awarded by RIAA with a Diamond certification and has won 3 Soberano Awards, 5 Premio Juventud Awards, 6 Premio lo Nuestro Awards, had a record-breaking 21 nominations for the Latin Billboard Awards in 2015, taking home 10 of them, and has won the 2015 American Billboard Award for Top Latin Artist. The first leg of his Formula Vol. 2 World Tour was sold out, including two historic nights at Yankee Stadium, making him the first Latin artist to ever headline and sell out a show at the world’s most prestigious ballpark joining the ranks of Madonna and Paul McCartney on the very short list of solo artists to ever achieve such a feat. And in 2015, Santos’ global appeal has reached an unparalleled level, selling out stadiums across the world from the Dominican Republic, Mexico, Colombia, and Argentina, to Spain and across Europe. Romeo closed out his second sold-out leg of the Formula Vol. 2 World Tour with three sold-out nights at the Barclays Center, the first Latin artist to do so. The success of Marines’ work ethic can be measured by the Romeo Santos’ rapid growth, which continues to extend into new markets today, far from his humble South Bronx roots. Just this year, Johhny has sat on the “Hola, can you hear me” panel at the 2015 Latin Billboard Music conference and the Managers: The start of big business panel at the 2015 Revolt Music Conference, he also has been selected as a “Latin Power Player” by Billboard for being one of the 20 most influential people in Latin music. The feature article is scheduled to be in the August 2015 Billboard magazine.

    Before entering the music business, Johnny was an NYPD sergeant. During his tenure as a police officer, which included the height of the crack epidemic in the 90s, Johnny made and assisted in more than 1,000 arrests. Throughout his career, Marines was awarded 12 Excellent Police Duty medals as well as 4 Meritorious Police Duty medals for 4 separate Bribery arrests.

    Despite all of his success, Johnny Marines has not forgotten his humble roots he came from. Johnny has dedicated a large portion of his time, effort and resources to giving back to his community. In conjunction with Aventura, Marines has co-funded toy drives in New York and the Dominican Republic; he has donated turkeys for hundreds of needy families during the holidays; several times a year, Johnny and his mother ship barrels of food to the Dominican Republic and school supplies to low income families to provide them with the tools they need to focus and acquire a quality education; and he has helped coordinate Aventura’s hospital visits to sick children throughout the Metropolitan Area. Also, Johnny has helped to fund and to create a non-profit, Lower East Side Sports Academy, in the Lower East Side of Manhattan which recently partnered with the NYC Police Athletic League and has over 300 young people participating in its third season this summer.  Johnny is in the process of establishing the Johnny Marines Blessings Foundation, which is established to foster, support, and fund educational advancement initiatives within New York City.

    More recently, Johnny has begun sharing his story. Johnny communicates how he came to be the manager of the most influential Latin American group and now solo artist of our generation. Johnny speaks sincerely of his struggles and mistakes not only growing up in the Lower East Side, but also of the impediments he has had to overcome once in the music industry.  Marines lectures on the importance of diligence and always putting your best work forward, and relays his messages in ways that people from all walks of life can relate. Johnny’s story is a true testament to the American Dream, that with hard work, dedication and motivation, anything truly is possible. Johnny has spoken on numerous occasions at Harvard, Columbia, Syracuse, Lehman College, and St. John’s University. 

     

    About LatinTRENDS
    LatinTRENDS is a multi-media and marketing company that connects with the acculturated Hispanic community via its flagship monthly print magazine, weekly e-newsletter, daily content on LatinTRENDS.com and events. The brand’s content is bi-lingual, covering the latest trends in entertainment, travel, technology, wellness, business and cuisine, including featured Hispanic professionals & entrepreneurs.  Content also covers exclusive interviews with celebrities and innovative people that influence trends in pop culture.

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    AVENTURA REUNION TOUR IN 2016?

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    The rumors have been consistent. Former members have talked about it. But this event could not be official without the certification of one specific person, Romeo Santos. Now it can be said. Aventura will be back, complete, and whole. They will reunite and New York will be the center of activity.

    Felix Cabrera Presents has announced that all the original members will come together in a reunion tour in 2016. In addition to Romeo, it will include Henry Santos, whose solo career is starting to bloom, And Lenny and Max Santos, who founded a new group, Vena.

    The tour has been confirmed to be exclusively in New York during February of 2016 in the United Palace in the heart of Washington Heights. Bachata will be in the air and more news will be following concerning this reunion in the days to come.

    EL ROMEO SANTOS ECUATORIANO TRAE SU BACHATA A ESTADOS UNIDOS

     

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    Humilde, tímido y agradeciéndole a Dios al final de cada frase, ese es Jordy Quintero, un joven cantante procedente de la ciudad de Guayaquil, Ecuador. De tez oscura, sonrisa amplia y mirada inocente, Jordy quien imita a la perfección al cantante Romeo Santos, nos ganó el corazón desde el primer momento por su simpatía y naturalidad.

    Considerado por sus fans, un aún mejor cantante que Romeo, este talentoso muchacho se hizo famoso en todo Ecuador por su participación en el Reality Show “Yo Me Llamo”. Jordy, mejor conocido por todos como “El Romeo Santos Ecuatoriano”, se encuentra de visita en Estados Unidos realizando su primera gira internacional donde recorre las principales ciudades del país.

    “La gente aquí, me ha dado un gran apoyo incondicional. Es un privilegio y gracias a Dios porque él me dio el talento y el carisma”

    nos dice feliz este ecuatoriano de tan solo 21 años.  Quintero comenzó a cantar desde niño y se hizo famoso entre sus amigos y en la escuela por cantar y bailar las canciones de Michael Jackson, hasta que en el 2001, escucho por primera vez la música del famoso grupo de Bachata “Aventura” y se aprendió todas sus canciones.

    “Todos me decían pero tu cantas igual que Romeo y los amigos y familiares me empezaron a llamar Aventura y luego Jordy Romeo”.

    El éxito y la popularidad del este artista coincide con la fuerza que el ritmo dominicano, se ha expandido por toda Centro y Suramérica, y donde intérpretes como Prince Royce y Romeo Santos se encuentran en los primeros lugares en la preferencia del público.  Jordan nos comenta un poco apenado,

    “aun no conozco a Romeo Santos personalmente pero espero con ansias que cuando sea la voluntad de Dios no podemos ver y le pueda decir cuanto lo admiro”

    Por terceros, Quintero ya escucho que Romeo conoce de su existencia y que aprueba su trabajo. Con numerosas canciones propias, a Jordy le gusta también interpretar salsa, pero en todas las presentaciones la gente aclama que cante las canciones de Romeo. La similitud en el tono de voz es realmente asombrada y sería imposible reconocer la diferencia sino fuera por las evidentes diferentes físicas de este Romeo de la costa ecuatoriana con el Romeo original, que es un poco más bajo de estatura y con la piel más oscura que el famoso bachatero.

    Este nuevo talento es representando por empresarios dominicanos y existen grandes planes de promoción entre los que se encuentran una gira por toda la Republica Dominicana, País que Quintero considera ya su segunda patria, por la bendición de conocer y enamorarse perdidamente del ritmo de la bachata.

    Jordy Romeo o el Romeo Ecuatoriano cuenta con un talento evidente, gran carisma y un ángel muy especial que llama la atención de los fans de la bachata. El reto de este largo camino hacia la fama, será demostrar que es un cantante con luz propia más que el imitador de una estrella internacional

     

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    What You Didn’t Know about Aventura

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    Aventura is the first bachata group to originate from the United States instead of the Dominican Republic. It consists of Anthony “Romeo” Santos, Henry Santos, Max Santos and Lenny Santos, also known as the modern “Bachata Kings.” Romeo and Henry are cousins who are coincidently friends of the brothers Max and Lenny despite having the same last name and all four of them growing up in the Bronx.

    The band got its start when Romeo, a shy prepubescent choirboy, wrote poetry for a girl he had a crush on, and when he started listening to bachata music with his father at home. After finding his voice at the church and being moved by bachateros like Antony Santos, or El Mayimbe, with whom he has a similar name, he decided to pursue music seriously.

    The original group’s moniker, “Los Teenagers de la Bachata,” consisted of Romeo as the composer/singer, Lenny as the guitarist/arranger and four other people in the pure bachata band. After playing in local festivals throughout New York during the boy band craze of the 1990s, the Dominican producer, Julio Cesar Garcia, revamped the group.

    He added Max as bass/guitarist, Lenny as an additional composer/singer, focused the group to the four Santos boys, and encouraged them to break away from the old traditional bachata style, and embrace their eclectic love of different musical genres alongside bachata.

    “Usual Bachata music was a guy in a guitar crying over a woman, we wanted to do it different… If a girl doesn’t like me – then forget her, I’ll go to the next girl, and this is the type of music we wanted to make,” said Romeo.

    At first the group only found esteem in its native New York after the release of its first album, “Generation Next.” It wasn’t until their chart topping sophomore album, “We Broke the Rules” came out strong with the record breaking single “Obsesion” that it became world famous. Obsesion first garnered success by becoming a number one song overseas in several countries in Europe before being a hit in the United States. The spanglish version of the song further escalated the group, and Romeo became the first Hispanic to win an American Society of Composers, Authors and Publishers award.

    With this newfound achievement came backlash. Many artists and traditional listeners of bachata didn’t acknowledge the group because they didn’t dress like bachateros and they found the Aventura bachata-hip-hop-rap-rock-reggaeton fusion sound to stray too far from the old ways of the music. But Aventura stuck to its ways and continued to make songs that had a bachata backbone (songs of yearning that start with a spoken intro and repetitive chords) fused with mostly hip-hop and sometimes reggaeton beats.

    “What I hate is the ‘haters’. There are a lot of haters in this industry, who just can’t accept that we did something new, we brought a new style, we are still up here, we’re not going anywhere and you’ve got to deal with us.”

    Since 2000, the group has made nine albums, sold four million records in the U.S. and sold-out concerts at Madison Square Garden several times. After 2011, the members of the group have decided to follow their own musical paths. Max and Lenny created the group D’Element and Henry and Romeo are on solo artists.

    Romeo is touring throughout the United States for his sophomore album “Formula Vol.2,” and Henry second album, “Henry Santos’ My Way,” will be released on June 25th. Earlier this year, in January, Lenny had spoken about there being a possible Aventura reunion for the future.

    Fun Facts

    • They have been inducted into the Bronx Walk of Fame
    • The entire group is of Dominican descent, but Romeo is also half Puerto Rican
    • They all attended South Bronx High School
    • Lenny and Max didn’t think the group would disband until Henry decided to go solo
    • Obsesion was number one in seven countries and is considered in France to be the 19th best-selling song of the 21st century

     

    By Naeisha Rose

     

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    Romeo Tonight on “The Tonight Show” with Jimmy Fallon.

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    The King of Bachata, Anthony “Romeo” Santos will be making his debut tonight on “The Tonight Show” Starring Jimmy Fallon.

    For those Latinos who are not familiar with Jimmy Fallon, he has to be the funniest TV host I have ever seen on late night TV. This Emmy Award and Grammy Award winning talent is what late night TV should be all about. His comedic performance is hysterical! It comes naturally to him like it comes naturally for me to watch his show. His promotion of diversity in culture awareness with music, politics and every day situations that occur in celebrity lives shows his daily viewers they can relate to our insanities. From his titillating thank-you notes to foods, footwear and franchises, it just relives moments of fun moments we get annoyed about through the day.

    Fallon began his TV career with “Saturday Night Live” in 1998, where he quickly became an audience favorite. And why not? Have you seen his smile? Not for nothing, but just looking at him laugh at his own skit-takes makes me laugh too.

    Tonight is a night of TV for me. From The 15th Annual Latin Grammy’s on Univision and TNT to Jimmy Fallon on NBC for Romeo’s debut. I will be having my remote in one hand and cell on the other, tweeting away.

    Henry Santos – Padrino of the 33rd Annual National Dominican Day Parade NYC

    On August 10, 2014 over 500,000 Dominicans are expected to fill the streets of 6th Avenue with pride and joy. The Annual New York Dominican Day Parade was established in 1982. Delegations from the Dominican Republic participate in the Parade’s festivities, which includes floats, music, dances and costumes symbolize unity, happiness and continuity of the Dominican community.

    Our good friend and former cover model Henry Santos has been named for the first time in his career, the GodFather (El Padrino) of the the 33rd Annual National Dominican Day Parade 2014.

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    Very well deserved not only for his talents but he heavily works on fighting childhood obesity and teaching Latinos on how to obtain a healthier lifestyle, he also joined CHALK’s “Vive Tu Vida” campaign which is set to offer healthy food menus designed by him in local Latin restaurants in Washington Heights. From your LatinTrends family we congrugulate you.

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    Que viva la República Dominicana!

    Date: August 10, 2014
    Time: 11am
    Location: Sixth Avenue and 37th Street to 52nd Street

    AVENTURA Brings Bachata to a Spanglish Level

    [Originally published in Dominican Times Magazine Issue #3; Spring 2002]
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    Although he was born and raised in the Bronx, singer Anthony Santos always liked the bachata beat. He believes that because of his good relationship with his father. “My mother is Puerto Rican and my father is Dominican. I was influenced by the music I heard at home. The first bachateros I listened to were Blas Duran, Luis Vargas and Teodoro Reyes among others. Then I started writing when I was about thirteen.”

    Anthony Santos is his real name, not to be confused with “El Mayimbe,” the other bachaterothat bears the same name. To avoid controversy and confusion with “El Mayimbe,” his stage name, Romeo, is now being promoted as his middle name.

    Anthony is the lead singer for the group, Aventura. The band is composed of eight young adults. The members that appear on Aventura’s latest CD cover are Lenny Santos, Max Santos, and Henry Santos. Although it might sound like they “all” are related to Anthony, Lenny and Max are not. Their first album Generation Next, is an inviting compilation of the sounds and essences of bachata with a Spanglish twist. The lyrics in this production were written by Anthony Santos and the arrangements were done by guitar player Lenny Santos.

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    One-on-One Interview With Johnny Marines

     

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    With one of the most anticipated concerts of the summer just weeks away LatinTRENDS had the opportunity to speak with the manager of superstar Romeo Santos, Johnny Marines. The upcoming historic concerts at Yankee Stadium have kept the Manager, Entrepreneur, Philanthropist, Public Speaker and retired NYPD sergeant quite busy but he gave us an opportunity to learn more about his past and his success with Aventura and Anthony “Romeo” Santos.

     

    LatinTRENDS: How did you and Romeo Santos meet and and how did you become his manager?

    Johnny Marines: That’s the interesting part of my story, is that I was a New York City cop. I’m now a retired sergeant from the NYPD. And ironically in 2002 I responded to a 911 job of a guy who had stolen a lady’s purse at a restaurant in Times Square and when I went to the restaurant and I made the arrest the witness to the crime was a Dominican kid, his name was Juan Carlos. And he had to go testify with me at the grand jury 3 days later. He was this kid that even though he was managing this restaurant his inspiration was really to be a bachata singer. He literally would not stop talking about it and he would talk about how he wanted to be a huge star and how he knew Romeo and he wanted me to meet Romeo.

    Before we met I made a suggestion that I would like to work security for him and the group. I started looking into them and I saw a lot of potential. And sure enough he told Romeo and Romeo liked the idea. The funny part about the story is that Romeo stands about 6’2 and I’m only 5’7. I’m thinking to myself well how am I gonna do security for this guy? He’s so much taller than I am. But, luckily for me he didn’t really care. He wasn’t trying to get anybody who was big, muscular or taller than him. He wanted to hire a professional and since I was a New York City cop he felt that I had those qualities and that’s what he was interested in. [Later] they asked me if I could become the manager. These guys had now become my friends and I wanted to help them out you know? And they saw that and they said you know even though I didn’t have any experience at the time in music, there was one quality I had that it was more important to them than experience, and it was trust. They trusted me.

     

    LT: What are some struggles you’ve faced personally getting to where you are today?

    JM: I don’t think my story’s too different from a lot of kids that were born and raised in the inner city, low income household. My father passed away when I was 12 years-old, my mother’s working at a factory 6 days a week, and basically she’s raising 3 kids and making $150 a week. I’m living in the projects and all I see is a lot of drugs where I born and raised in the lower east side. Luckily for me from a very early age I wanted to be a cop. It was something that caught my interest, from what my mother says when I was 5, and that kind of kept me on track because I had my eye on the prize which was to become a cop. So I knew I couldn’t do anything to get me in trouble because then I was gonna jeopardize my dream.

    I was born blessed because where I am today. I worked extremely hard to get where I’m at, but at the same time I was given an incredible opportunity in 2002 by Romeo. We both have similar visions and I think that that’s what allows us to continue to still be working together 12 years later.

    He had a vision and I could relate to his vision. We always had a lot of similarities as far as goals and achievements that we wanted to accomplish.

     

    LT: Can you tell me a bit about your entrepreneurship ventures?

    JM: I have a business partner that I grew up with. He’s not involved in any of my music stuff but outside of my music he’s involved with some delis that I’m a partner in, in the lower east side and a liquor store that I’m a partner in, in Harlem. Hopefully in the near future we’ll be able to maybe open up some sort of restaurant or something and try to bring our culture to wherever it is that we open up the restaurant and share that with the community. I’m always trying to better myself. I’m not one of those people that I feel like ‘I made it.’ I don’t feel like I made it. I’m so aware that there’s so much more to accomplish. And we have so much more work to do that I can’t sit down and celebrate what we have accomplished. And maybe one day I’ll look back and be like ‘Man, I should’ve been celebrating the fact that we’re doing two Yankee Stadiums and we’re making history but right now that’s not where my energy is going towards. My energy is focused on what is it that we need to get done to continue to grow?

     

    LT: What is the foundation you are starting?

    JM: I’m actually in the process of establishing my own foundation. It’s called the Johnny Marines Blessings Foundation. Throughout the years I’ve made it a priority to always go back to where I grew up in the LES and give back to my community. I’m in this position where I was given this great opportunity and I feel like God put me here but he didn’t only put me here for me. He put me here so that I can serve as an example and try to help as many people as I can. So I make sure that I go back to the neighborhood and I do toy drives for the kids for Christmas because I remember growing up where I was limited at getting gifts or toys. There’s probably some kids out there that are in a similar situation to how I was growing up or maybe even worse. I just want to be able to give them something to smile about during times of celebration. Same thing with turkeys, I like to go back and give turkeys out right before thanksgiving. And right before school starts, Labor Day weekend, I usually hold a basketball tournament where I give 250 kids backpacks and school supplies. I don’t want any kid to have an excuse and say I went to school unprepared because we can’t afford it or whatever the reason is. I want to give you a backpack with the essentials that are necessary to give you the best opportunity to succeed in life. You have to show them and lead by example and show these kids it’s okay to come back and be successful. And it’s not just me. It’s the team that I have around me and I’m very grateful.

     

    LT: You also founded the Lower East Side Sports Academy correct?

    JM: I’m one of the co-founders with Frankie Alameda, a kid I went to high school with and it was actually his idea. It has like 200-300 kids and we supply uniforms and give them a league to play in during the summer because it’s just one more thing to try to keep the kids out of trouble especially with the way the city has cut down on so many of the youth programs. They don’t offer that to the kids and I want to make sure that the kids have an extracurricular activity to do and be out there not only staying out of trouble but also getting some exercise at the same time.

     

    LT: We know Romeo will be performing at Yankee Stadium in July. No Latin artist has headlined the stadium since Tropical ensemble Fania All Stars performed and recorded “Live At Yankee Stadium” in 1973. That’s a massive accomplishment. How did that collaboration take place?

    JM: This idea came from Felix Cabrera, which is the promoter of pretty much all the shows that we’ve done in NY after 2007 on. He came up with the idea and he presented it to me and Romeo and to be quite honest in the beginning I thought to myself this might be a crazy idea. I wasn’t really sold on it right away.

    We’re very aware of the historic moment that is before us. It’s been a long time since we had a Latin superstar in Yankee Stadium and and I know when the Fania All Stars did it, it was a lot of groups. And here we have a solo artist stepping into the new Yankee Stadium, so in that sense it really is even more historic when you really think about it.

    I don’t even honestly have words that I can say other than we appreciate the loyalty of all the fans who have given us this big opportunity because without them you have nothing.

    Without the fan base you don’t have anything and we’ve been very fortunate that the fans are very loyal and they supported us throughout all these years and this journey with Aventura and Romeo. We look forward to put on a great show for the people especially the Bronx which is the same borough where Romeo was born and raised.

     

    LT: What advice do you have for those who would want to follow in your foot steps?

    JM: You have to believe in yourself and never get discouraged because you’re going to get a whole lot of no’s before you get a yes. You have to believe in yourself before anybody else believes in you.

     

    Romeo will be performing at Yankee Stadium on Friday, July 11 and Saturday, July 12. For tickets visit ticketmaster.com