For the first time ever Super Bowl XLVIII will be celebrated in the New York-New Jersey region and what better way to kick off the festivities then combining fashion and football.
The NFL Foundation, CFDA (Council of Fashion Designers of America) and Bloomingdale’s have teamed up on a unique collaboration of customized football helmets.
All 48 designer helmets will be unveiled in the iconic Bloomingdale’s 59th Street windows on January 15 at 5:00pm. Then helmets will be auctioned and fans may visit Bloomingdales.com to access the NFL Auction and bid on your favorite designer Super Bowl XLVIII helmets from January 15 – February 4. 100% of the proceeds will benefit the NFL Foundation, a non-profit organization dedicated to improving the lives of those touched by the game of football. Through its grant programs the Foundation supports youth and high school football programs, health and safety efforts, as well as community health initiatives, including NFL PLAY 60. The minimum bid will be $248.