Meet Jay-Z’s Dominican Partner & President of Roc Nation

Jay Z made history with in the sports world when he launched his Roc Nation Sports. Remembering baseball player and Roc Nation’s first signee, Robinson Cano, who landed a 10-year, $240 million contract this past December. Amazing!!!

With six players signed to Roc Nation Sports, including Oklahoma Thunder’s Kevin Durant and NY Giant Victor Cruz, Juan Perez says all prospective clients must have specific characteristics to strengthen the brand and attract an audience.

“At the end of the day, you want to put people in the stands, Becoming this fancy elegant brand is the last thing on Perez and Jay’s to-do list…” he said. “We help develop a player’s brand off the field, which eventually brings more fans, more recognition to the player so more people want to meet the player, see the players play. So we’re branding the player, marketing the player—that makes the player even bigger than what he was when we got him.” Perez said about him and the rapper.

Jay Z’s concept of family is extremely important to him. Believe it or not.. Much if his success has revolved on implementing unity not only of strengths but of cultures. “We’re all one big family. We wrap our arms around each other.” says Jay Z.