In case you haven’t noticed, Fiat has paid JLo millions upon millions of dollars to represent them in a series of commercials and ads. In one of their commercials, JLo drives through the streets of her native Bronx as though she’s driving straight into the beating heart of her soul. JLo’s gaze hugs the neighborhood around her as she tells us how the Bronx inspires her and is her playground. Well, the neighborhood that is so dear to her was never graced by her presence during the filming of this fake commercial, because J-Lo filmed her part in L.A. I’m sure stage hands holding gigantic checks from Fiat stood off camera, so JLo could stare at them and the camera could capture the authentic look of true love in her eyes.
The Smoking Gun reported yesterday that JLo never stepped foot in the Bronx during the filming of the commercial. A body double drove the Fiat through the Bronx and the face shots of JLo were filmed in L.A. The commercial was edited to make you believe she’s actually in the place she’s going on and on about. The ad company who produced this mess calls the commercial “My World” and said in a press release that it “explores her personal take on how life in the New York City borough continues to inspire her to be tougher, to stay sharper and to think faster. We watch as she leaves Manhattan and makes her way back to the Bronx, where she grew up and continues to be inspired by.”
Fiat admitted that Jenny never drove through the Block:
“Both FIAT commercials featuring Jennifer Lopez were indeed filmed in the Bronx as well as outside locations. In today’s world, people are increasingly mobile and their work takes them to a variety of locations. As a result, we took the opportunity to film wherever Ms. Lopez was working at the time to accommodate her schedule.”