Casa Latina, the premiere bilingual home and lifestyle brand (www.casalatina.com) and Chase are proud to announce the first annual Casa Latina Home Expo offering a host of workshops and activities with expert advice on financial management and home buying information. The Home Expo, sponsored by Chase to be held on November 9, 2013 at the historic Altman Building in New York City is a full day event featuring expert advice such as home repair (DIY/How-To, Decor), parenting, home health, and home safety. In addition, the expo will offer live how-to-clinics, product give aways, cooking demonstrations, a kid’s zone, and cultural entertainment.
“We are truly excited to launch the first bilingual Home Expo for the Hispanic community allowing us to increase our reach and empower home ownership. Our intent is to give consumers answers to their home ownership, design, re model and lifestyle challenges,” says Nora Diaz Bretherton, co-founder of Casa Latina. “We will have booths and industry-recognized experts on site to provide real-time help, targeting one of the largest demographics in the U.S. and providing them with the tools they need as current and future home owners.”
The event’s messaging: Improve Your Home, Improve Your Life (Mejora Tu Casa, Mejora Tu Vida) focuses on helping Latino families create an aesthetically appealing, highly functional, and safe home environment that positions them to achieve their goals and live the best life they can. It embodies Casa Latina’s mission and vision of empowering Hispanic families to improve their homes and lives by offering a path to sustainable homeownership. It will offer a wide variety of culturally relevant home improvement and lifestyle information and tips that speak to the life aspirations of many in the Latino community.
Hosting a variety of exhibitors and sponsors, this will be a unique opportunity to access the Hispanic community to help advise and educate attendees. Experts in attendance will include:
- Interior Design/Decorating/DIY and Crafting:
- Evette Rios, correspondent of ABC’s The Chew
- Marlene Pratt, Casa Latina Co-founder
- Martin Amado, co-hosted Decorando Contigoon Galavision
- Kathy Cano-Murillo aka The Crafty Chic
- Jeannette Kaplun, who co-hosted the award-winning Univision series Viva La Familia de Todobebe
- Ana Flores, co-founder of Spanglish Baby and Latina Bloggers Connect
- Dr. Helen Troncoso, a health expert and Ms. New York America 2012
Leading The Casa Latina Home Health Initiative:
Expo partners include media entities like Vme Media, Telemundo Channel 47, Fox News Latina; Hispanic organizations like the National Hispanic Real Estate Professionals (NAHREP), National Hispanic Leadership Institute (NHLI), Latinos In Social Media (LATISM) as a social media promotional partner, Las Comadres a Latina networking organization and New York City Latino Professionals (NYCLP).
For more information and sponsor opportunities, please visit http://casalatinahomeexpo.com/.
About Casa Latina
Co-founders Marlene Pratt and Nora Diaz Bretherton developed Casa Latina as a multi-media bilingual home-and-lifestyle brand when they discovered a strong demand for culturally relevant home-related information that addresses the different, yet intertwined, realities of Latina life in the U.S. Casa Latina’s growing platform includes a weekly feature on Fox News Latino and regular articles in El Diaro La Prensa and Vista Magazine and offers a strong value proposition for brand partners and a way for sponsors to connect and communicate with millions of Latinas in both English and Spanish.
Casa Latina’s Marlene Pratt has been featured on multiple media outlets, including NBC, Telemundo, Univision, Television Dominicana, NY1 Noticias, Fox News Latino, The New York Times and is a featured writer for Fox News Latino, El Diario La Prensa and Vista Magazine. She is an experienced on-air talent, interior designer, and lifestyle expert in both English and Spanish language television, print, and radio. She has also served as a Latina spokesperson for major brands.