Eva Longoria is once again casting a spotlight on the Latino community by launching a new campaign aimed at honoring and celebrating Latino pioneers in the country by having them share just how they have attained what they described as their first achievement.
From being the first to graduate from high-school or college, to being the first to become a doctor or teacher, to being the first to own a business or own a home, Longoria and her non-partisan organization Latino Victory Project are looking for Latinos to talk about their #TheFirsts for all Latinos to hear.
The new campaign launched by Longoria and LVP hopes to act as an interactive social platform where Latinos from notable positions to everyday Latinos in society get to share their stories regarding their first milestones in order to inspire and build-up the Latino community.
Posted to LVP’s website, Longoria appears in a video where she discusses the goal of the campaign and how it can stir members of the Latino community into becoming beacons of influence for one another by sharing their stories of achievements in order to fuel the community’s social and political power.
“As a Mexican American, I’m inspired everyday by the many Latinos and Latinas I see who dare to dream big and to dare to be the first in their family to accomplish something new,” Longoria said in campaign’s video. “Some are the first to graduate from college, the first to open a business, or the first in their family to vote on Election Day … that’s why we’re launching the first campaign to celebrate these everyday victories in our community.”
With one goal to share and honor the achievements of many Latinos, #TheFirsts also aims to empower the Latino community in uplifting its voice and pushing politicians to address issues that are important to the community.
Longoria also shares how the campaign may become the stirring force that inspires Latinos across the country into politics and possibly even seeing the first Latino president in the near future.
“We’re working very hard to lay the groundwork to achieve one the most important first in our lifetime, electing the first Latino or Latina to the Whitehouse,” said Longoria, who adds an important fact that “we can’t make change unless we make our voices heard.”
In a released statement, Cristóbal Alex, LVP’s president, describes how in the current election climate there’s an indescribable amount of negativity regarding Latinos within the U.S. so another purpose for the campaign is to celebrate contributions made by the community and remind young people about the important of individual stories.
“I am inspired every day by our community as we constantly dare to dream big. I’m talking about those who become the first in their family to achieve milestones—whether they’re the first to graduate from college, own a home, or vote on Election Day” said Longoria, in a statement about campaign, “The Firsts Campaign is about celebrating everyday victories in our community that are integral to the future of the nation.”
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