Eva Longoria is taking action against the lack of Latino recognition and awareness with both this year’s Oscars and Hollywood as well by launching a social campaign.
Yesterday, the Desperate Housewives star proved once again how much she is an activist for Latinos by launching The Brown Ribbon Campaign along with other prominent Latinos within the entertainment industry.
“I can’t wait for the day when ‘diversity’ isn’t just the hot topic of the moment, but a true reality that is reflected on screen,” said Longoria, discussing what motivated her to launch the campaign. The actress went on to add that “the change is coming and I am happy to be a part of it.”
The motivation for the campaign was sparked back in January when the nominations for the 88th Academy Awards were revealed and showed—once again—a lack of recognition to both Latinos and Black actors.
Despite a year of amazing and excellent performances from the likes of Benicio Del Toro (Sicario), Oscar Isaac (Ex Machina), Kiki Rodriguez and Mya Taylor (Tangerine) the only recognition earned was for either minor nominations that aren’t true shown live on television; and because of this Longoria and others are taking a stand against this lack of acknowledgement.
At the award ceremony itself, the Brown Ribbon campaign Academy Award askes that attendees wear a brown ribbon to bring awareness to the lack of Latino representation. In-addition to the award show, the campaign asks that fans can show support by campaigning via social media using the following hashtags #HollywoodBrownout and #BrownRibbonCampaign.
The National Hispanic Media Coalition (NHMC) has responded to the campaign by stating they will also promote and feature brown ribbons at its annual Impact Awards Gala expected to be held on February 26, 2016.
“The entertainment industry has much work to be done when it comes to accurately reflecting our diverse society,” said Thomas A. Saenz, president and general counsel of the Mexican American Legal Defense and Educational Fund (MALDEF), “One area that has received far too little attention is the near-total exclusion of the nation’s largest minority group, Latinos; the brown-ribbon campaign brings attention to an inexplicably neglected issue in Hollywood.”
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