Juan Guillen

Juan Guillen

As LatinTRENDS CEO and founder, I am the senior media executive with 12+ years experience. I am responsible for the company’s short and long-term business strategy and day-to-day management. LatinTRENDS is a media company that is focused on the aspirational Spanish-dominant and acculturated Latino markets. With this focus, I have led the successful rebranding of LatinTRENDS, formerly known as DTM, into a respected brand in a fiercely competitive local and global media marketplace

I say on Dominican Independence Day; New York’s Rich Diversity is “Kick Ass”

I say on Dominican Independence Day; New York’s Rich Diversity is “Kick Ass”

To many Dominican Americans Independence celebration comes twice a year, July 4th and February 27th Independence is about liberty and the struggle of the fight to get that liberty, which we all enjoy today. Independence by default is a word with deep meaning, it’s not just about celebrating the victory of becoming independent and parties,…

“Vida SI, Diabetes NO!” A Better Health & Wellness Movement

“Vida SI, Diabetes NO!” A Better Health & Wellness Movement

Our communities have and are being severely affected by diabetes. We all either know someone close with it, have a loved one that suffers from this life altering and dangerous disease. The Hispanic Community Health Study/Study of Latinos (HCHS/SOL) was launched by the National Heart, Lung and Blood Institute in part to fill in knowledge…

Hillary is Gaining  Momentum  on Surge of Latino Voters

Hillary is Gaining Momentum on Surge of Latino Voters

When Trump announced his candidency for the presidental seat of our great nation, and came out with such offensive and divisive language for many, especially agianst Mexicans and Latinos, I immidialty responeded with this post. Fast foward the clock to the final countdown with less then 24 hours away..it seems those words are indeed coming to…

New York City fails Minority-Hispanic Owned Business!!

New York City fails Minority-Hispanic Owned Business!!

(Editor’s Note: by Juan Guillen, entrepreneur, CEO & Publisher) I am believer and an advocate of entrepreneurship, it’s one of my passions. As an entrepreneur myself, I know through experience of the up and downs, the excitement, the challenges and even the fears that many of us face and deal with. I find it fascinating…

My Entrepreneurial Perspective on Bilingual Latino Media

My Entrepreneurial Perspective on Bilingual Latino Media

Originally published in LatinTRENDS Magazine In case you haven’t heard, CNN Latino shut down just a year after its launch!  NBCLatino.com closed its doors after sixteen months!  What’s going on? What happened? Why? These are some of the questions many are asking…including myself. CNN Latino (not CNN en Espanol) was a bold effort to continue…

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing

The great Roberto “manos de piedra” Duran and a look at the art, science & viciousness of Boxing Roberto Durán (born June 16, 1951) is a Panamanian former professional boxer, widely regarded as one of the greatest boxers of all time. A master in-fighter in the ring, he was nicknamed “Manos de Piedra” (“Hands of…

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!

Historic Moment: Adriano Espaillat Becomes first Dominican Born US Congressman!   New York State Senator Adriano Espaillat declared victory in the Democratic primary race to succeed Rep. Charles Rangel on Tuesday night, with a lead of about 1,000 votes against his closest rival, Assemblyman Keith Wright. “Tonight the 13th congressional district made history,” said Espaillat,…

My Aventura Story

My Aventura Story

My Aventura Story The year was 2002, when I heard Aventura’s song “Obsession”  ( they were literally unknown then), I could NOT believe it.  I WAS AMAZED! and said to myself “MY GOD” this group is going to be BIG!!  because when I heard them singing that music and those lyrics, I saw in my…

Romeo & his Manager Johnny Marines partner with JAY-Z in Roc Nation Latino

Romeo & his Manager Johnny Marines partner with JAY-Z in Roc Nation Latino

Music Impresario Johnny Marines & his super star artist Romeo Santos are now the President and CEO of Jay Z’s Roc Nation Latino.     The king of bachata Romeo Santos’ is now a CEO title of CEO of the newly created Roc Nation Latino within Jay Z’s Roc Nation. It will be a full…

Luis Guzman on March Cover of LatinTRENDS Magazine

Luis Guzman on March Cover of LatinTRENDS Magazine

      MARCH ISSUE…REVOLUTIONARY PEOPLE! From New York’s Lower East Side to all four corners of Hollywood, Luis Guzman, our March cover personality has come a long way.  Born in Cayey Puerto Rico, a graduate on City College, he began his acting career in a high school production of “Bye Bye Birdie.” Bitten by…