Photo & Video

Mexican Perfumer Created A New Fragrance Inspired By Latinas


Gorgeous Mexican actress Kate del Castillo is the face of Avon’s new fragrance Flor Alegria. The fragrance was created by renowned Mexican perfumer Rodrigo Flores-Roux. Rodrigo says he created this with the Latina women in mind. He had the image of our smile, carefree sparkle, fun personality and our “Joie de vivre” while creating this gorgeous scent. I believe he nailed it. Flor Alegria has a sweet floral scent that will make you feel energetic, excited and inspired to welcome the world with a smile.

Flor Alegria exudes optimism, vitality and a joyful spirit. It reflects the way we are.” – Kate del Castillo

Flor Alegria is packaged in a bright colorful bottle and is adorned with a beautiful vibrant flower embellishment, which adds to the cheerful and magical joy of the fragrance.


PRICE: $28
AVAILABLE: June 2014
WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

How To Look Flawless This Summer

The East Coast is finally feeling like Summer now its time to enjoy and prepare for the sunny days ahead. Here are a few beauty products that will help you look flawless this season.

NEW John Frieda Luxurious Volume Touchably Full for Colour Treated Hair Shampoo and Conditioner

Maintains volume & texture of freshly coloured hair. Formulated with a specialized volume polymer, this shampoo adds space between hair strands, helping maintain the texture and volume of freshly coloured hair. The end result is boosted volume with increased stylability and touchably soft, natural-looking fullness.

Price: $7.99

Available: Now at Food, drug and mass retailers nationwide


John Frieda Frizz Ease Curl Reviver Mousse

Restore bounce, spring, and shine to fatigued curls and waves. This instant curl rescue boosts manageability so even the most difficult hair can be quickly and easily styled. Thanks to a specially enriched, alcohol-free formula, this essential mousse tames frizz while also giving a touchable hold that never feels crispy or sticky.

Price: $6.99

WHERE TO FIND IT: Food, drug and mass retailers nationwide


NEW Avon Sun+ After Sun Aloe Gel

Sometimes the sun gets the best of you, but Avon is there to help with this soothing gel packed with naturally healing Aloe Vera. The gentle, oil-free gel moisturizes and calms sunburned skin, helping soften dry skin and combat the damaging effects of sun, wind, and water. A unique blend of antioxidants and natural moisturizers help nurse skin back to health and prevent skin from peeling and flaking.

Price: $6

All Avon products are available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit


Jergens Shea Beauty Oil

A deeply hydrating beauty oil for lustrous and visibly radiant skin. As the latest addition to the Jergens® Shea Butter Collection, new Jergens® Shea Beauty Oil delivers amplified radiance you can see plus indulgent moisture and coveted sheen. This unique body luminizer leaves skin with six times more radiance, sheen, and hydration. Now, all the skin-loving benefits of intensely hydrating Shea Butter are paired with the exclusive sheen of body oil.

Price: $9.99

Available: Grocery, mass retailers and drugstores nationwide


ANEW Clinical Infinite Targeted Contouring Serum

Featuring a unique massaging applicator to target the four key facial zones prone to sagging (cheeks, chin, jowls, jaw), this effective serum combines the PolyPeptide Lift Complex with a high concentration of seven instant skin-tighteners including a pharmaceutical grade one for fast acting, fast lifting results.

Price: $39.99

WHERE TO BUY: Available exclusively through Avon Representatives. To locate an Avon Representative call 1-800-FOR-AVON or visit

Video Recap of Mayor de Blasio’s Puerto Rican Parade Reception at Gracie Mansion

LatinTRENDS Video Recap of this cultural event that is an annual affair for New York mayors (Bill de Blasio’s turn) to invite the community, acknowledge the contribution Puerto Ricans and its people to the fabric of New York and celebrate the ever so popular and highly energetic Puerto Rican Parade in the back yard of his soon to be home Gracie Mansion.

Celebrating Puerto Rican Heritage at Gracie Mansion

Photos by Ottoniel Campos

Even when the clouds parted ways to let the sun come out in New York City, nothing shined brighter than Puerto Rican pride being celebrated with Mayor Bill de Blasio, Calle 13 and many New Yorkers honoring Puerto Rican heritage.

At the Gracie Mansion reception the conga, guira and timbales serenade the crowd of community leaders, small business owners and prideful Puerto Ricans with Latin sounds. After the attendees danced and sang their native salsa songs the prideful New Yorkers cheered as Calle 13 frontman René Pérez Joglar and his brother Eduardo Cabra were honored by New York City Mayor Bill de Blasio and Council Speaker Melissa Mark-Viverito. “They speak out against injustice and issues that others may shy away from. I may not agree with them on everything but the fact that they even dare to challenge people is good,” said Mark-Viverito, the first Puerto Rican and Latina to be a New York City council speaker, to online publication Buzzfeed.

The popular Puerto Rican artist, Perez, who is also known as Residente, leads the celebration as “King” at the New York Puerto Rican 2014 parade.

The festivities were celebrated with Puerto Rican traditional goodies like flan, helado de coco, coquito (virgin of course) and the savory rice and beans with pollo, pernil and pescado.

Fashion Police Needed At The Playground For Mariah Carey

Mariah was spotted this week at the playground with her twins wearing a fitted white Versace gown, heels, gloves and shades.


As a mom of two I know this is not the most practical ‘get up’ to chase kids in a park so here are some “mommy friendly” attire that are stylish, cute and trendy. Jessica Alba seems like a very hands on kinda mom, which I love and she never looks like a “frumpy mom”….which clearly Mariah is afraid of and takes it way too far.







Mommy Wardrobe Essentials

Mommy Wardrobe Essentials

Hot Latina Moms – Who’s the hottest?

In no specific order here are some of the hottest Latina mothers in the industry. Who should receive the “LatinTRENDS Hottest Latina Mother Award“? Tweet us at @Latintrends2010 and let us know.

Previous cover model Jennifer Lopez age 44 and mother of gorgeous twins Maximilian David and Emme Maribel.


Mariah Carey age 44 is also the mother of twins, Monroe, after Marilyn Monroe, and Moroccan, after the location in which Cannon proposed to Carey in her Moroccan-style room.


Christina Milian age 32 is the mother of cutie pie daughter, Violet Madison.


Previous repeated cover model Roselyn Sánchez age 41 is the mother of precious Sebella Rose.


Gisele Bündchen age 33 has a son Benjamin Rein Bundchen Brady and daughter Vivian Lake Bundchen Brady.
*EXCLUSIVE* A tired looking Gisele Bundchen takes her kids to see the Doctor


Jessica Alba age 33 and proud mother of Honor Marie and Haven Garner Warren.


Previous cover model Dania Ramirez age 34 is the mother of fraternal twins, son John Aether Ramirez Land, and daughter Gaia Jissel Ramirez Land.

The Art of Giving Gala “Photo Recap”

Hostos Community College Annual Gala Event. The 2014 theme was: “The Art of Giving”, focusing on our future leaders, all funds received for this event will be used to create opportunities for Hostos students to continue their pathway in higher education.

Here are the honorees:
Marlene Cintrón
The Bronx Overall Economic Development Corporation

Marlene Cintron was born to Puerto Rican parents in The Bronx. She has worked for Congressman Robert Garcia, Mayor David N. Dinkins, the government of Puerto Rico and the New York State Senate in broad policy positions impacting the Puerto Rican and Latino community.

Ms. Cintron received her bachelor’s degree from SUNY College at Old Westbury, her Master’s in Education Administration from Fordham University and her Juris Doctorate from the Georgetown University Law Center. Ms. Cintron is also a trustee of Boricua College, and director of the NYC Economic Development Corporation. She was also appointed by Governor Cuomo to the New York City Regional Economic Development Corporation.

Jay Hershenson
Senior Vice Chancellor For University Relations And Secretary Of The Board Of Trustees, CUNY

The City University of New York is the leading public urban university system in the nation. Senior Vice Chancellor and Board Secretary Hershenson’s portfolio includes the development and implementation of CUNY’s external relations programs, including governmental, media and community relations, marketing, communications and CUNY-TV and the administration of the Board of Trustees’ agenda, meetings and records.

He has served as Vice Chancellor since 1984 and has worked in senior level administrative positions for seven CUNY Chancellors and with over 100 CUNY trustees since the mid-1970’s. He has made a lifelong commitment to education and, in particular, to the use of higher education to positively transform lives. He received an M.A. in Urban Studies and a B.A. in Communications, Arts and Sciences and University Administration from Queens College, CUNY, after transferring from Queensborough Community College, CUNY. In 1974, he was elected and re-elected in 1975 to serve as the Chairperson of the University Student Senate of CUNY and became the first elected student trustee on the University’s Board of Trustees. Senior Vice Chancellor Hershenson has received numerous awards and recognition from various organizations over the past several years for his commitment to positively transforming lives through higher education.

Luis A. Ubiñas
Philanthropist and Policy Advocate

Luis A. Ubiñas serves on several multilateral, government and nonprofit boards and advisory committees, including the U.S. Advisory Committee on Trade Policy and Negotiation and the Advisory Committee for the U.S. Export Import Bank. He is a member of the Board and Executive Committee of the New York Public Library and chairs the Northeast Regional Committee for the White House Fellows Program. In the private sector, Luis serves on the boards of Electronic Arts and Valassis Communications.

Luis stepped down as president of the Ford Foundation, the second-largest philanthropy in the United States, in September, 2013. The Foundation has an endowment of nearly $12 billion and operates worldwide, with offices in Asia, Africa, and Central and South America. Prior to joining the Ford Foundation, Luis was a Director at McKinsey & Company, leading the firm’s media practice on the West Coast. He served technology, telecommunications and media companies, working with them to develop and implement strategies and improve operations. Much of his work focused on the opportunities and challenges represented by the global growth of broadband and wireless technologies and applications. Luis is a graduate of Harvard College, where he was named a Truman Scholar, and Harvard Business School, where he was a Baker Scholar, graduating with highest honors. He is a Fellow of the American Academy of Arts and Sciences and a member of the Council on Foreign Relations.

Adam Weinstein
President and CEO
Phipps Houses Group

Mr. Adam Weinstein is President and CEO of Phipps Houses, its 50+ affordable housing subsidiaries and affiliates, and Chairman of Phipps Neighborhoods, its social service sister organization. He joined Phipps Houses in 1989 as Assistant to the President, becoming a Vice President in 1992, Chief Operating Officer in 1993, and its President and CEO in 2001. Phipps Houses is the nation’s oldest and one of its largest not-for-profit enterprises committed to creating opportunity by developing, acquiring, operating and managing affordable housing. It has developed or preserved more than 8,000 affordable apartments in New York City, has another 1,100 apartments in construction, plus an active pipeline of new developments. Phipps Neighborhoods offers more than 30 different education and career programs, and access to community resources to help 11,000 New Yorkers annually build better lives for themselves, their families and their community, principally in neighborhoods where Phipps has a substantial housing impact.

Mr. Weinstein lives in the Bronx and is an active board member of a number of affordable housing advocacy and research organizations. He holds an MBA from Harvard Business School and a BA from Yale University.


Photos by Reynaldo Payano

It’s been 20 years since BronxNet began broadcasting to Bronx cable TV audiences, featuring innovative programs for by and about Bronxites. To celebrate 20 years of Growth and achievement, BronxNet will hold a luncheon event on Thursday, May 1, 2014, from 12:00 p.m. to 2:00 p.m. at Marina del Rey in the Bronx.

NY1 Anchor Dean Meminger will host the event as approximately 300 guests join BronxNet Chairman Paul T. Gentile in honoring three outstanding individuals: Bronx Borough President Ruben Diaz Jr. will be honored for his vision and support of the station’s growth to serve greater numbers of people with enhanced services; former Latino Trendsetter & Lehman College President Dr. Ricardo Fernández for providing the home and services that allows BronxNet to thrive and actively serve students and independent producers; and NBC Co-Anchor Darlene Rodriguez, who started her on-air television career at BronxNet, for her media success and journalistic excellence.

Since 1993, BronxNet has provided television production training and equipment and channel access for Bronx residents, workforce development via internships for high school and college students and signature programs that contribute to community development.

The BronxNet 20th Anniversary Celebration is made possible thanks to support from Bronx Lebanon Hospital Center, Diversified Systems, Hutchinson Metro Center, Keller Williams Realty, Lehman College, Manhattan Neighborhood Network, Montefiore Hospital Hematology Unit, NBC Universal, Ross Video, and Share.

WBLS Radio Personality Bob Lee who also started his on-air television career at BronxNet will present the keynote address and BronxNet Executive Director Michael Max Knobbe will share some BronxNet history and vision.

BronxNet is the independent not-for-profit organization serving the people of the Bronx. BronxNet produces award winning programming by, for, and about the Bronx, while training the public and students to produce programs to share with their neighbors.

BronxNet programs four channels – 67, 68, 69 and 70 – on the Cablevision system and six channels – 33, 34, 35, 36, 37 and 38 on the Verizon FiOS system in the Bronx. Studios are located on the Lehman College campus. BronxNet’s ultra-local programming help connect the Bronx with the world. BronxNet is cablecast to over 350,000 Bronx homes.

BronxNet in a global way is a unifier in our borough while touching so many individual lives. Over the last 20 years BronxNet has documented our stories and told of the renaissance and renewal of what I call the New Bronx. BronxNet is also the place where people have been able to acquire skill sets to build careers and BronxNet has done this for thousands of young men and women.”
Bronx Borough President Ruben Diaz Jr. and BronxNet Honoree

In describing the difficulties of entering the broadcast industry before finding BronxNet, Darlene Rodriguez said “20 years ago not a lot of people in my demographic had the opportunity to become a face and voice in broadcast news. Many times I was told I was too hispanic, too New York, too Bronx and I say ‘Yes, yes and proud’.”

BronxNet has so much to be proud of. For me 20 years is extra special because it is a measure of my career. BronxNet was my first job in TV news as a recent graduate with no TV experience. The experience at BronxNet gave me the opportunity to get a job in radio news then move onto NBC. Every step in your journey is so valuable. I take my culture, my borough, my family to work with me everyday and I wear it all proudly.
Darlene Rodriguez, co-anchor of TODAY in New York on NBC 4 and BronxNet Honoree

For too long the Bronx was misrepresented with a very real need for local voices to be heard. Community residents came together with elected leaders to create a groundbreaking center in BronxNet where media resources would be accessible to thousands of people. As we upgrade and renovate BronxNet’s studios at Lehman College, build on what are now six BronxNet TV channels, and expand our services across the Bronx, we celebrate 20 years of building culture and community together.”
BronxNet Executive Director Michael Max Knobbe

Through the hard work of BronxNet and its supporters, including Fernando Ferrer, to the first BronxNet Chairman, Herman Badillo, to Borough President Ruben Diaz, Jr., to Dr. Ricardo Fernández, President of Lehman College, Bronxites have been empowered with innovative tools of communication that allow them to tell their stories and share issues of concern in their communities. Resources and services at BronxNet have grown exponentially, thanks to strong leaders in the borough and within the organization.”
Paul T. Gentile, Chairman of the BronxNet Board of Directors

When I came to the Bronx almost 24 years ago, in terms of media and coverage you could say we were living in an information desert. I remember getting a call from the borough president at the time about the idea of a new media institution that was being formed and that needed a home.” Regarding Lehman College and BronxNet Dr. Fernández stated “It was clear that this was a partnership that was going to work and work for all of us, and over the last 20 years that has been the case. Many of our students have attained experience at BronxNet and moved on to start careers in media.”
Dr. Ricardo Fernández, President, Lehman College and BronxNet Honoree


Photos by Adrian Montanez

Bronx Borough President Ruben Diaz Jr. officially launched Bronx Week 2014 today, hosting a celebration of the “Best of the Bronx” at the newly-opened Gun Hill Brewery on Laconia Avenue.

At the event, Borough President Diaz announced that five Bronx natives — Grammy-award winning hip-hop producer Swizz Beatz, former Latino Trendsetter, actor and star of Showtime’s “Dexter” David Zayas, film and TV star Rachel Ticotin, New York Jets offensive lineman William M. Colon III and Tony-award winner Priscilla Lopez were this year’s inductees to the Bronx Walk of Fame.

>2014 is our county’s centennial, and I can think of no better way to celebrate the best of our borough than by welcoming home these five individuals, who have made a major impact in their respective fields, back to where it all began, right here in The Bronx,” said Bronx Borough President Ruben Diaz Jr.

Bronx Week is where we showcase the Borough’s rich history, its institutions, and cultural diversity. This is an exciting time to be in The Bronx, especially this year as we celebrate the last 100 years. Bronx Week is just the beginning and we have a slew of events lined up across the Borough as part of our Bronx centennial celebration,” said Bronx Tourism Council Executive Director Olga Luz Tirado.

Bronx Week is a way to honor Bronx businesses, veterans, seniors, youth, volunteers and our hometown greats. It is a week devoted to the people who matter most to this borough. Tourism is up, crime is down and what has been accomplished in the area of economic development here in the Bronx is outstanding. Now’s a great time to learn more, during Bronx Week 2014,” said Marlene Cintron, President of the Bronx Overall Economic Development Corporation.

With over 14 years of creating music for some of the biggest musicians in music history, Grammy-winner Swizz Beatz has contributed to the sale of over 280 million records in just the US alone, working with the likes of Jay-Z, DMX, Beyonce, Kanye West, and Bono to name a few. When not creating music, Swizz is an avid art collector and painter whose goal is to inspire new artists around the world to express themselves and is working on opening his own international “new artist” art gallery. He is also a philanthropist who is involved in many charities and recently served as the first Global Ambassador for New York City’s Health and Hospitals Corporation. He is also heavily involved with the Bronx Charter School for the Arts and, more recently, was accepted into the Harvard Business School’s Owner/President Management for executives of top-billing companies.

A resident of Riverdale, David Zayas was born and raised in The Bronx, originally from Hunts Point and then later the family moved to the Soundview. He attended Adlai E. Stevenson High School and after graduating joined The United States Air Force. After his time in the service, David returned back to The Bronx and joined the NYPD, where he served for 15 years before retiring in 2000. Zayas began his acting career in 1992 in theater. He is best known for his role as “Angel Batista” on the Golden Globe-nominated psychological drama “Dexter.” His other television credits include “Oz,” “New York Undercover,” “Law & Order,” and “NYPD Blue.” He has also starred in numerous films, including “The Expendables,” “Sixteen Blocks,” “Bringing Out the Dead” and “The Interpreter.” Zayas will next star opposite Helen Hunt in the indie feature “Ride,” the upcoming film remake of the 1982 movie musical “Annie” opposite Jamie Foxx and Cameron Diaz, and can currently be seen as “Junior” in the series Saint George opposite George Lopez for FX.

Rachel Ticotin was born and raised, along with her five siblings, in The Bronx. Her father Abraham was a used car salesman on Jerome Avenue and her mother Iris, after raising most of their children, became a bilingual teacher for the New York City public school system. Ms. Ticotin began her career, along with her sister Nancy and brother Marcus, in a production of The King and I at City Center. She would then go on, along with her sister Nancy, to become one of the founding members of Tina Ramirez’s Ballet Hispanico of New York dance company. After a switch of careers Ms. Ticotin became an actress and began her film career co-starring in Fort Apache, The Bronx. Since then she has appeared in many films, stage, and television shows such as “Total Recall,” “Don Juan de Marco,” “Con Air,” “Man on Fire,” “Sisterhood of the Traveling Pants” and “Law & Order: Los Angeles.” She currently mentors and works with students at the La Guardia High School for the Performing Arts and is currently a student in the school of General Studies at Columbia University.

William M. Colon III is entering his second season as the starting right guard for the New York Jets. He entered the NFL in 2006 as a fourth-round draft pick of the Pittsburgh Steelers and went on to win Super Bowl XLIII in January 2009. A Bronx native, Colon played college football at Hofstra University in Long Island after he earned the outstanding defensive player award at Cardinal Hayes High School. Colon is passionate about giving back and dedicates his off the field philanthropic work to The Alliance for Lupus Research as well as hosting an annual Thanksgiving Turkey giveaway benefiting those less fortunate in the Melrose Section of The Bronx.

Born on Simpson Street, Priscilla Lopez has been a fixture of stage and screen since the 1960’s, and in 1980 won the Tony Award for Best Featured Actress in a Musical for her performance in “A Day in Hollywood / A Night in the Ukraine.” Ms. Lopez was a part of the original production of “A Chorus Line,” and appeared as Camilla in the Broadway production of “In The Heights” from 2008-2011. She has also appeared in “Maid in Manhattan,” “Law & Order,” “All in the Family,” and recently completed production on the film version of the off-Broadway hit, “Tony & Tina’s Wedding.”

Bronx Week 2014 is made possible thanks to the support of the Montefiore Medical Center, the principal sponsor of this year’s events.

Montefiore is proud to support Bronx Week, a great annual celebration that brings the borough together and promotes healthy living,” said Steven M. Safyer, M.D., president and CEO of Montefiore Health System. “As an institution committed to improving the health of the communities we serve, Montefiore not only provides high quality, patient-centered health care, but we also work to ensure all Bronx residents have access to health coverage.”

Other Bronx Week 2014 sponsors include Healthfirst, HealthPlus Amerigroup, Affinity Health Plan, CenterLight Healthcare, conEdison, Lehman College, Bronx Community College, Hostos Community College, Metro Plus Health Plan, Cablevision, WellCare, VNSNY, Mercy College, Jewish Home Lifecare, Fordham University, News 12, Domino’s, Bronxnet, Coco Delicioso Helado, and the Bronx Design Group.

Happy Birthday Denise Vasi & Lupita Nyong’o!

Lupita Nyong’o was born in Mexico City, Mexico and his fluent in Spanish. In a sit down interview with CNN en Español, Lupita said “I still have a lot of friends [in Mexico] and I hope to return soon. I miss Mexico,” and mentioned “To this day, I love eating steak tacos before going to the red carpets.

Maybe the secret to all that beauty and class is Steak Tacos….hmmmmm.


Denise Vasi, star of VH1’s hit series Single Ladies was born in Brooklyn, NY. The gorgeous Puerto Rican, Dominican and Greek model-turned-actress can be seen in March’s issue of LatinTRENDS Magazine discussing family, culture and career.