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About us
Defining Trends Media Group is a multi-platform company that connects with the bilingual & bicultural Hispanic market through our website (www.latintrends.com), our proprietary events, our targeted social media campaigns, and through LatinTRENDS Magazine — a New York metro-area bilingual lifestyle magazine that covers “pop culture with a Latin twist.”
The Market
Our market is focused on reaching “bicultural” – first and second generation American – Latinos/Hispanics. Our market is characterized by the following:
- Internet savvy (a 2007 Yankelovich study determined that 79% of bicultural Hispanics are Internet users)
- Strong overall purchasing power (according to the U.S. Census Bureau, the overall purchasing power of Hispanics is expected to reach more than $1 trillion by 2011)
- A strong willingness of advertisers to spend money to cater to this growing population (a recent report by emarketer.com stated that advertisers spent more than $4 billion to market to U.S.-based Hispanics)
Here is a link to our most recent media kit.
For more information, e-mail us at sales@latintrends.com
